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Account-based Marketing Metrics

Strategic-IC

With ABM adoption rates at a record high ( 61% of companies surveyed in 2020 now have either a full/pilot ABM program), it’s a good time to look at what you should be measuring to know if your ABM strategy is on track. Why tracking and measuring progress is so important for ABM?. grueling miles (42.19 We hear this very often.

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Nine Key Elements for Shopify Store Growth in 2021 (and beyond)

Mailmunch

Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate was around 15% or nearly 1/3 rd of the 2020 boom. Because there is no turning back! . But are you ready? . Wondering how much revenue this translates to?

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Clicks, scrolling, and hovering can give you a sense of how much they interact with various elements on web pages. Click maps, for example, look like this: But that’s only one type of heatmap used in user research. Click Heatmap (Click Map) Click maps show you where the clicks are happening on your pages.

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Social Media Analytics for Enterprises

TrustRadius Marketing

They help businesses track how consumers engage with their social media channels. For more on Social Media Analytics, check out our blog post from June 2022: Click here to read “What is Social Media Analytics?” Social media is indispensable for enterprises looking to maintain a strong competitive advantage.

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Re-casting How We Think About B2B Marketing Automation | MarketingProfs Daily Fix Blog

Online Marketing Institute

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

What will get your email opened, clicked on, and converting? It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. And what does work may not always. The world is changing. But not just any email opens. The ones that matter.

Open Rate 119
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Top 10 Lead Management Software Systems for 2020

Martech Advisor

Lead management software track, manage and nurture prospective customers. The manual approach to lead management uses outmoded tables and spreadsheets to keep track of prospects, and you could overlook key details on the way. Learn More: The Marketing Lead Management Vendor Landscape – Where Do You Start?