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Audience Lab is a secret weapon for political advertisers

Biznology

If you’ve ever run a successful retargeting ad campaign , you know how powerful the effect is of being able to associate browsers to sites through cookies. What Audience Lab does is harness the power of retargeting but across 800 million cookies over 91% of internet-connect devices through Clickagy’s network partners.

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What Is Cost Per Click (CPC)? Definition, Calculation, Advantages & Examples

Martech Advisor

Cost Per Click (CPC) Calculation. Click Fraud and Ways to Avoid It. What Is Cost Per Click (CPC)? A form of digital advertising, cost-per-click (CPC) is the actual price you pay a publisher every time an online user clicks on your ad. People often bring up pay-per-click (PPC) when they talk about CPC.

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What is Negative SEO?

SmartBug Media

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. In other words, a fairly time-consuming holistic approach will help your site climb to the top by catering to the specific needs of your audience.

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How to Dominate Mobile Marketing by Leveraging Engagement

Navigate the Channel

Smartphones are now the number one way that consumers access the Internet. Review sites have created mini celebrities based around insightful critiques. There is another advantage – you avoid the click fraud that plagues wide net mobile marketing campaigns. Use social media to reinforce a brand.

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How to Use Social Media for Affiliate Marketing

Optinmonster

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. Merchants & brands will manage their affiliate program, provide affiliates with tracking links to their site, and pay commissions. They partner with fitness vloggers to become affiliates for their brand.

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Why we care about performance marketing

Martech

Cookie stuffing which uses affiliate tracking cookies placed on a user’s device to track a purchase on a site like Amazon (thus stealing the commission from a legitimate affiliate). Even so, the scale of click fraud is so massive it inevitably impacts the amount you’ll pay for your desired action.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.”