Golden Spiral

NOVEMBER 20, 2018

Improved public relations: We all know how important PR is to growing technology companies — and thought leadership can help. Being able to answer the “why” and “how” is what will differentiate you from your competitors and make you a true thought leader in your space. Your approach to content needs to follow suit.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

Bluetext

JULY 16, 2019

Cybersecurity firms must now pivot their attention toward marketing efforts to further differentiate their products and services from competitors. Proper PR Prep. To learn more about mastering the art of media relations, read Bluetext’s “ 4 Public Relations Tips ” and learn how Bluetext can help your brand’s media relations program.

Marketing Agencies 1 20

Marketing Agencies 1 Paid Search Agency Advertising Agencies Ad Agencies 20

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog.

Copywriting 28

Copywriting Business Paid Search Agency Buyer Personas 28

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Bluetext

APRIL 23, 2021

By that, he means there isn’t this single, monolithic entity you can build B2G PR and B2G Marketing campaigns around. . In my last blog post I looked at B2G PR and Marketing strategies for government contractors involved in M&A activity. PR during this time should also call out clear differentiators relative to competitors.

PR 26

PR Enterprise Management Work Management Marketing Management 26

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Mike Moran ( @MikeMoran ) + others.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The simplicity is definitely a key differentiator. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hubspot

AUGUST 2, 2010

The following is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. commissions, retainers and hourly fees).

Inbound Marketing 28

Inbound Marketing Allocation Paid Search Agency Planning 28

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. There is no differentiation or uniqueness. This may be accomplished by frequent content development, public relations, and promotional efforts.

Paid Content 92

Paid Content CMS Development B2B Marketing Marketing & Strategy 92

sagefrog

JANUARY 11, 2024

Identify What Differentiates Your Company Identifying your differentiators can be done through a couple of methods. The first is to study your competitors. Generating brand awareness is the initial step in lead generation and conversions. 6 Proven Tactics That Generate B2B Brand Awareness 1.

Tactics 52

Tactics Brand Identity Branding Ad Building 52