Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Bluetext

JANUARY 13, 2019

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. The primary reason for falling behind in the race to personalize platforms does not come from a lack of creative personalization-ideas.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. The variety of content brands need has increased exponentially—social video, animated explainers, blog posts, data visualizations, video case studies, interactive tools, white papers, infographics, and more.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? This is very powerful.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Speaking of case studies, utilize relevant success stories when reaching target accounts.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Storytelling is a perfect opportunity to get creative in showcasing your brand and developing a relationship with potential customers. Storytelling in your ABM focused content can take on many forms. Speaking of case studies, utilize relevant success stories when reaching target accounts.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

ClearVoice

SEPTEMBER 22, 2020

A recent research study revealed the most common health-related terms. Case studies of successes. Some companies like Walgreens and CVS set-up “microsites” within their websites to provide the latest information about their COVID-19 testing options. Heart disease, diet, and pain are among the top five.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Look at the visitors of your Case Study page, your About Us page, and your Key Solutions pages, for example. With analytics, you can study the page navigation- tracking what page prospects visit before the key page, and what page was viewed after.

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Outgrow

MAY 21, 2020

It caters to services like blogs, whitepapers, ebooks, and case studies. It told to ban body odour through comical storytelling. Likeable used empathetic storytelling in a video campaign. iProspect specializes in content, landing pages, product descriptions, blogs, and microsites. Success Stories. It also saw 8.3

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Buffer

APRIL 22, 2021

As part of the campaign, we created a microsite with Greenhouse PR, with different cooling case studies—from cool rooftops to farming innovations—and provided a nicely illustrated toolkit that can be used by anyone and everyone to start the conversation on sustainable cooling.

Social Media 97

Social Media Media Generation Work Management 97

Convince & Convert

APRIL 4, 2016

With video, you can get your brand across through visuals, sound, and storytelling in ways that would be impossible for any other medium. Studies have shown that emotions strengthen our memories. Case Study or Testimonial Videos. That’s when they look for case study or testimonial videos.

Top of Funnel 111

Top of Funnel Marketing Funnels Video Marketing Planning 111

Marketing Insider Group

JULY 1, 2020

Think through how all the information you present builds your case and works together to make your point. The Content Marketing Editor (Storyteller + Strategist). REI’s content hub has enough complexity to deserve a microsite. Here’s what you may want to include in your strategy. The Pros of Building a Standalone Content Hub.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

FEBRUARY 5, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” The text-based case study. Video testimonials.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54

SnapApp

FEBRUARY 4, 2016

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. The text-based case study. Combination video & case study.

Case Studies 48

Case Studies Microsite Case Study Top of Funnel 48

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. Microsites. Testimonials. Company News. Facts and Stats.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. Become the source for industry research and studies. Microsites. Testimonials. Company News. Facts and Stats.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168