Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. You can’t just say, “We offer exceptional customer service.”

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Hinge Marketing

SEPTEMBER 9, 2020

New business is the lifeblood of any professional services firm. There is, and it takes the traditional professional services business development model and turns it on its head. Setting up appointments, managing some events and helping with proposals was all that was expected. There must be a better way. What’s going on here?

Business 127

Business Lead Ranking Enterprise Management Work Management 127

thePoint

MAY 19, 2020

We have been directly involved in increasing the use of both and both creating and project managing these events. Here are some best practices for today’s virtual events to keep in mind: Develop guidelines for the SMEs (Subject Matter Experts). Market the On-Demand Session Content Often. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. Finding and vetting freelancers takes some pre-planning. trillion to the U.S.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. Here, I’m going to look at some of the key reasons you should start planning your white papers now! Imagine a brochure about the membrane filtration solution I talked about earlier. But beware.

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Ambal's Amusings

SEPTEMBER 3, 2009

So you invest time and money in creating and marketing white papers. Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. Savvy B2B Marketing blog posts about white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Referral Rock

OCTOBER 30, 2019

What makes a good marketer? But in my opinion, it comes down to two things — their strategy and digital marketing software stack. But in my opinion, it comes down to two things — their strategy and digital marketing software stack. Today’s marketers are expected to be in a million places at once.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. When quantity becomes the central focus, marketers encounter pitfalls like: Lack of authentic, on-topic, on-brand messaging. Click To Tweet.

Paid Content 106

Paid Content SME Product Tips 106

Ambal's Amusings

NOVEMBER 23, 2010

Jonathan Kantor is 14-year white paper marketing veteran. This question is a natural for every white paper writer because if you don’t know every aspect about your target audience, it becomes impossible to craft an effective paper that will achieve your designated marketing goals. " Jonathan Kantor. Jonathan Kantor's Tip.

Paper 100

Paper Work Management Marketing Management SME 100

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. A new Pew Research study shows only 8% of U.S. So as expected, Facebook just added Twitter-style features and functions to its service , to evaporate Twitter’s competitive angle. It enriches my life every day.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. I’ll start with the things to avoid: Excessively long or short service agreements.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76