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How to Identify Cross-Selling Opportunities in Your ABM Funnel

SmartBug Media

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

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Case study: Why T-Mobile chooses Medallia for top-notch CX

ClickZ

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Medallia offered a few things that were different from our previous tool, such as SMS messaging versus just calling a customer or sending an email.”. Example of an SMS-based survey powered by Medallia.

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The Power of Marketing Automation in the Manufacturing Industry

ClickDimensions

The Benefits of Marketing Automation for Manufacturing Automated Lead Nurturing List Segmentation (Personalization) Lead Generation Follow ups Improved Internal Processes What is Marketing Automation? Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

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Changes To The Modern Buyer’s Journey: A Q&A with Caitlin Clark-Zigmond

PathFactory

As CEO and President of PathFactory, I’m lucky to cross paths with intelligent people across all sorts of industries. When a B2B company doesn’t show up well and messaging is disjointed, it’s hard for customers to see the value the company provides. Finally, the importance of maximizing each moment you have your customer’s attention.

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What Is Bottom of Funnel Sales Content and How to Create it to Boost Conversions

Scoop.it

The sales funnel has three main parts: Top of the funnel Middle of the funnel Bottom of the funnel Source The top of the funnel, where most of your leads are generated, is composed of people who either have no clue you exist or are just now finding out about your brand. This stage is the one in which you build brand awareness.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

While testing, I examined different factors like key features and use cases. Recent studies have shown that personalized experiences can lead to a 20% increase in sales. Their support, too, was excellent, a testimony to their 100/100 user satisfaction score on G2. In a hurry? No worries!

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B2B Marketing 2022 Trends

The Lead Agency

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. However, more and more B2B companies are starting to incorporate video content into their marketing strategy as they realise the value that it can add to their campaigns.