Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 75

Case Studies Case Study Studies Buy 75

Genroe

JULY 20, 2020

In this post I’m going to break down the best way to create a scalable B2B lead generation process using LinkedIn. Then I’m going to give you a couple of specific case studies on what can be achieved. This is exactly the same process that we have used to generate ongoing streams of leads for […].

Case Study 52

Case Study Case Studies Lead Generation Linkedin 52

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Lead Generation . Who Is Golf Avenue?

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! This Outgrow interactive case study is definitely proof of that.

Outgrow 52

Outgrow Case Study Case Studies Studies 52

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Why Outgrow?

Outgrow 52

Outgrow Case Study Case Studies Conversion Rate 52

Webbiquity

FEBRUARY 25, 2016

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point.

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Case Studies Case Study Small Business Marketing Studies 100

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. The main objective is lead generation, customer engagement, increasing traffic.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52

OutboundView

JANUARY 19, 2024

High-quality leads should have a higher conversion rate into actual sales, indicating effective initial screening and qualification by the SDR team. Quick Case Study A client of ours ramped up to 6 full-time internal SDRs and an SDR manager over a six-month period.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. .

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Lead Generation . Inventrom - An Internet Of Things. Related Reads.

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Case Study Case Studies Outgrow Studies 45

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? Or are we engaging with well-nurtured leads who are ready for a demo? Lead Generation, Commence! Now that you know what makes a CTA strong, let’s see some examples!

Lead Generation 360

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. While easy to introduce, B2B lead generation forms are not so straightforward to master.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! However, lead generation often starts with marketing. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Navigate the Channel

JUNE 6, 2024

If you’re reading this, you’re probably an architect, a principal in an architectural firm, or a marketer who works with architects and you’re frustrated at the pace or progress of your firm’s lead generation. Although LinkedIn is the social media star for business, don’t neglect other platforms as lead generators.

Lead Generation 65

Lead Generation Lead Scoring Lead Ranking Generation 65

SWZD

MARCH 9, 2016

Case studies…personal, demonstrative, compact. Where does the infamous Case Study fit in? However, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more. So what pieces of content should you be using along the way?

Case Studies 48

Case Studies Case Study Studies Top of Funnel 48

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. My new book will share nine other cases, too. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions.

B2B 157

B2B Case Study Case Studies Content 157

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. You’re inundated with plenty of disinformation, including: conflicting data about the best ways to create leads. Overhyped case studies from huge firms that might raise sales. The Process Of Generating B2B Leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Inbox Insight

MAY 31, 2024

Lead generation strategies have evolved significantly due to economic pressures and technological shifts. What are the biggest B2B lead generation trends? Before outsourcing your lead generation to a provider, it’s worth reviewing the industry from a trends perspective.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. How does lead generation outsourcing work?

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. They realized that virtualized containers were the next big thing in datacenter and application technology, but at the same time created new challenges in application security that needed to be addressed.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 281

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 281

Only B2B

JANUARY 27, 2022

Lead generation is an important aspect of client acquisition. You’ve definitely heard of lead generation and how entrepreneurs and marketers are all over it, maximizing its power and tailoring it to your exact specifications. PQLs (Product Qualified Leads). What Is B2B Lead Generation and How Does It Work?

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117