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How To Write a B2B Case Study That Converts Leads

Launch Marketing

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

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Manufacturing Customer Case Study

ClickDimensions

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

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Manufacturing Customer Case Study

ClickDimensions

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

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Why Case Studies are a Necessity for B2B

KoMarketing Associates

It’s easy to get wrapped up in either creating content that performs well in search or creating in-depth gated assets that bring in leads. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. Don’t just state results without explaining how the customer got there. Establish Credibility.

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How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

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AI in B2B Sales and Marketing: Uses and Case Studies

Lake One

AI Applications in Lead Generation and Customer Segmentation Lead generation is more than just combing through records for accuracy. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. While easy to introduce, B2B lead generation forms are not so straightforward to master.