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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. So you may say, "I am the best resource on the web for learning about web marketing." Why are links important to SEO?

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Check out the variety of anchor text to Moz’s page on Domain Authority , illustrated here using Link Explorer. Anchor text.

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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

When done right, link building can also be a joy (and profitable!). Planning the right strategy in advance can make the difference between success and wasted effort. What assets can we use/create? Good outreach doesn't get marked as spam. Read the Guide! Updating an instant classic. How many links do we need to rank?

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

Link wheels can be visualized like a wheel with your main web page in the middle connected to “spokes” that represent backlinks from other websites. Although link wheels can be categorized as “white hat” blog networks, they’re still technically blog networks. Link wheels can be a legitimate, strategic, long-term strategy.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Prior to Penguin, the Google Spam Squad, led by its fearless leader Matt Cutts, would do manual intervention if it detected black-hat link tactics. In the days before Penguin, we used to discredit links between pages within the same domain. According to SEOmoz, ibm.com has a domain authority of 100 on a scale of 1 to 100.

Google 80
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Ultimately, this is why we can’t have nice things in the SEO space.". A good piece of content also uses reference points and resources to make a case, such as statistics to support your points. So, with links embedded in content, the idea is to reference a relevant or useful resource. How to Implement Links in Content.

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Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before. You can certainly ramp up what was curated historically, but just not too quickly. Link velocity can also be enhanced through different frameworks, such as social media marketing. Linking Out.