article thumbnail

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? You can get higher rankings. Ranking ability.

article thumbnail

How to Spot a Link Scheme (and Get Away Fast)

seo.co

Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Spamming links. So how can you tell the difference between these healthy, natural strategies and actual link schemes?

Domain 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

But they can also be your worst enemy. A bad backlink can have the opposite effect, damaging your reputation and decreasing your rankings in search results. Fortunately, Google has a tool that can help you – the Disavow Links tool. A backlink is simply a link on an external domain that points to your site. Back to basics.

Google 64
article thumbnail

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. Diversity of domains, rate of link growth, and editorial nature of links ALL matter. Why are links important to SEO?

article thumbnail

An Introduction to Black Hat SEO

Hubspot

They want people to have a great search experience and ensure the results they provide do not include spam. It can lead to being wiped completely from search results or gaining a lower position. This article will explain what black hat SEO techniques involve so you can make sure to avoid them when devising your organic search strategy.

SEO 74
article thumbnail

Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. Check out the variety of anchor text to Moz’s page on Domain Authority , illustrated here using Link Explorer. Anchor text.

article thumbnail

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. Disavow is still an option — you can go to and submit a disavow file right now if you wanted to. You can still get manual penalties. You can still get those.