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Marketing to the 50+ crowd: A booming opportunity

Martech

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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Competitor mapping: The benefits and how to create your own

Sprout Social

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. What is competitor mapping?

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Creating Your Pharma Social Media Marketing Strategy

EMagine B2B Blog

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media. Engage with researchers.

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Why Tech Companies Must Be Careful About Change

Convince & Convert

Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding. Additional projects between Stewart and the cable network are expected, and are set to be announced upon confirmation. Entertainment: Jon Stewart is BACK. What has the response been to this comeback?

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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script | B2B

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer.

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How to Market to the New Mass of Influencers

Digital B2B Marketing

If cable and online video fragmented TV audiences, then audiences are shattered when everyone produces their own channel or subscribes to a handpicked list of channels produced by their friends, influencers, entertainers and chosen brands. Once upon a time (approximately 1,500 days ago) companies could reach out to influencers individually.

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Three Unexpected Gen Z Trends Defining Tomorrow’s Digital Content

Martech Advisor

Cable and telecommunications companies should take notice of this expectation and build out new services that ensure quick and painless technology resolution for users who simply want to get back to consuming content. Like all generations, no two are alike. Gen Z is no exception. Learn More: Adapt Your Personas to the Emotional Moment.

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