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Marketing to the 50+ crowd: A booming opportunity

Martech

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

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Three Unexpected Gen Z Trends Defining Tomorrow’s Digital Content

Martech Advisor

Cable and telecommunications companies should take notice of this expectation and build out new services that ensure quick and painless technology resolution for users who simply want to get back to consuming content. Like all generations, no two are alike. Gen Z is no exception. Learn More: Adapt Your Personas to the Emotional Moment.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Let’s dive in!

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

Before we got a real TV remote, we had a non-sensical, half-assed remote, consisting of a keypad connected to the television via a 12-foot cord. Because as a content consumption device, the iPad is simply without peer. But progress sometimes comes in half-steps, and the remote control revolution was gradual.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around.