Buzz Personalization Public Relations Word of Mouth 
markempa
JUNE 14, 2005
I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. " The BtoB article concludes, "In the end, word-of-mouth is only effective if it complements strong, traditional marketing techniques." " How do you feel about this conclusion?
Navigate the Channel
MAY 24, 2023
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
markempa
MAY 25, 2005
« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.
markempa
MARCH 30, 2005
« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. Word of mouth is all about our reputation.
markempa
MAY 8, 2006
« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.
markempa
JUNE 14, 2007
« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.
markempa
APRIL 5, 2007
Paul also writes the insightful Buzz Marketing for Technology Blog. How does podcasting help you communicate more directly, and more personally, with your audience? Paul also writes the insightful Buzz Marketing for Technology Blog. Heres some of the questions Id like to ask Paul: What compelled you to start doing podcasts?
Expert insights. Personalized for you.
120 
Let's personalize your content