Remove sales-opportunities
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Manufacturing Lead Generation: 5 Strategies to Power Your Sales Pipeline

Tiecas

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

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5 Black Friday trends marketers can act on this holiday season

Martech

For instance, Amazon Prime Big Deal Days drove sales in October. And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. Customers want both Black Friday began as an in-store kickoff to holiday sales.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.” It’s the post-sale experience where success lies.”.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. Image credit: McKinsey.

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Event Innovation: Increasing Engagement & Event Success Post-COVID

Lead Liaison

The buzz words during the past few years have been “innovation” “new normal” “hybrid” “creative”. The opportunity to build relationships with a handshake, the ability to read body language by standing in proximity to each other. Event Innovation: Increasing Engagement & Event Success Post-COVID.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.