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Netline Releases Buyer-Level Intent Platform To Help Provide Consolidated Account-Level Views

ABM in Action

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection.

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Ask an Expert: Holiday Advertising Best Practices

QuanticMind

Rising interest rates and the microchip shortage continue to put pressure on the industry, but there are differences from this time last year that should deliver more advertising investment: vehicle availability is improving , and new electric vehicle brands, models, and tech are fueling massive buzz for the industry as a whole.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products.

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How to Use B2B Contact Data to Engage with Prospects at In-Person Conferences and Events

SalesIntel

Decipher Intent. If you’re utilizing a B2B data provider that offers it, be sure to take advantage of intent data. Look for intent signals with your event to find companies who might be interested in attending, but are not registered attendees or might not have the budget to attend. . That’s a great indicator.

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24 Account-based Marketing statistics to know in 2023 | ABM 2023

Strategic-IC

It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. This means seeking out intent data platforms and leveraging first-party data stored in your CRM. In 2020, 10% of businesses were using intent platforms for ABM.