Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. ABM, and the world around it, is ever-evolving. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. Yet ABM has flourished. Account-based Marketing , Account-based Sales.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

DealSignal

DECEMBER 28, 2021

Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest. Demand gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

JUNE 19, 2019

Similarly, CRMs and Marketing Automation Platforms, while still forming the bedrock of Sales and Marketing, weren’t built to solve contemporary data problems , like proliferating vendor-centric data silos. Meanwhile, all the ABM “engagement” platforms are only making the problem worse.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Engagio

SEPTEMBER 21, 2020

ABM Behind the Scenes, a Chat with Peter Isaacson and Jay Tuel. For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Heinz Marketing

SEPTEMBER 13, 2021

I mean, we intentionally call this Sales Pipeline Radio because we don’t… Look, it’s about pipeline, but we have a lot of marketers listening to this and you can’t buy a beer with MQLs and clicks and retweets. It’s just always a pleasure to talk about one of my favorite topics, Sales Pipeline.

B2B Sales 117

B2B Sales Cross-Selling Work Management Enterprise Management 117