ABM in Action

JUNE 29, 2023

NetLine , a content marketing and lead generation company, launched INTENTIVE , which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Your customer’s active intent shines through as they engage with you on social media, helping you identify those genuinely interested in building a deeper connection.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

DealSignal

DECEMBER 28, 2021

Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Demand gen tactics.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

QuanticMind

JULY 14, 2023

Rising interest rates and the microchip shortage continue to put pressure on the industry, but there are differences from this time last year that should deliver more advertising investment: vehicle availability is improving , and new electric vehicle brands, models, and tech are fueling massive buzz for the industry as a whole.

Advertisements 52

Advertisements Advertising Practices Best Practices 52

SalesIntel

JULY 14, 2022

Decipher Intent. If you’re utilizing a B2B data provider that offers it, be sure to take advantage of intent data. Look for intent signals with your event to find companies who might be interested in attending, but are not registered attendees or might not have the budget to attend. .

Conference 52

Conference Contacts Personalization B2B 52

Strategic-IC

APRIL 23, 2023

Without data, any attempts at personalization will be a stab in the dark. That’s why data is the foundation for ABM. It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. In 2021, that rose to 25%. 38% (B2B Marketing).

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Aberdeen

MARCH 15, 2019

Rather than segmenting based on gut feel, or even historical sales data, we recommend leveraging intent data and segmenting the market based on the observed behavior exhibited of potential customers. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data 40

Intent Data Intent Marketing Management Classified Ads 40