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How to Create Email Campaigns That Generate Word of Mouth

SendX

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free.

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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

In the world of PR, there are a number of different branches – such as Investor Relations PR for publicly-traded companies, and the press office for government agencies and politicos, and community relations etc. Stories lead to other stories and buzz. Leads, Not Impressions.

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Welcome to the Business-to-Human (B2H) Movement

Vidyard

Most of all, we want a sense of community. Because automation, in the traditional sense, lacks community. Need for Affiliation/Community. We need a community, and that’s where B2H comes in. To build a community, at Gainsight we took a page from the marketing 1.0 Enter brand, or I should say: re-enter brand.

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Amazing Marketing Contests And Giveaways Examples

Outgrow

It facilitated a social media buzz with personally generated images and offered a good incentive. They not only offered them a chance to get featured on the Dove Instagram community page. The creator of the winning chip flavor would win $1 million or 1% of the 2013 net sales of the winning flavor, whichever is greatest.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). The Power of B2B Communities , May 27, 2010. Post on Google Buzz. , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing.

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Agile Marketing in B2B

Buzz Marketing for Technology

Nope … it was and is of keen interest to an immense financial services community. Web presence: In advance, we developed a classic microsite , and built it out with content , news , video and keywords. A big yawn? SEM : We launched Google search ads two days prior to the DOL announcement, scheduled to run for two full months.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?