marketing-services 
The Lead Agency
DECEMBER 9, 2020
In order to optimise the performance of any marketing campaign, it is essential to know your target audience. This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. Steps to Creating a Buyer Persona in B2B.
Launch Marketing
NOVEMBER 28, 2018
New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. Personalized Marketing Strategy.
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ClearVoice
JANUARY 11, 2024
As much as we’d all love to believe otherwise, no product or service is truly right for everyone. And even though there may be products or services that can (and do!) A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.
Tony Zambito
AUGUST 3, 2011
This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age. In this final reflection, I offer 6 essentials to embedding buyer personas into your organization. Then a third-party option should be explored.
ClearVoice
MAY 29, 2023
Marketing Manager, Mark. They’re called marketing personas. Today’s marketers can’t live without them. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Virtual Assistant, Annette.
Hubspot
JANUARY 16, 2020
These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Here, let's explore what audience targeting is, and how you can use it in your own marketing strategy. Initially, you'll want to refer to your existing buyer persona (s).
Valasys
JULY 15, 2021
Building a strong B2B Email marketing strategy lies at the foundation of any successful B2B business. Still, so many businesses waste opportunities to increase conversions just because they don’t have a sound email marketing strategy in place. Determine what value your products/services bring to the customer. Image Source.
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