Marketing Insider Group

NOVEMBER 10, 2020

Researching and segmenting your audience is essential for creating relevant and effective marketing messages. You can segment your audience by demographics, psychographics, behavior, or location, or a combination of these factors. Focus groups. The Importance of Audience Segmentation. Customer surveys.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

ClearVoice

JANUARY 11, 2024

You should be able to describe – in detail – specific members of your target audience that you’ll segment your marketing around. Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. You’ll start by segmenting your audience. What do they do for a living?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

ClearVoice

MAY 29, 2023

Some strategies you can use: Conducting surveys, interviews, and focus groups. Next, group customers into segments based on common characteristics. Within each segment, look for common traits and motivations such as pain points and goals. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Content Standard

APRIL 23, 2024

Gone are the days of relying solely on broad demographics to segment customers and target messaging. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. Successful CMOs are effectively becoming customer ethnographers.

CMO 57

CMO Enterprise Management Planning Work Management 57

The Lead Agency

NOVEMBER 14, 2023

Conducting customer surveys, focus groups, or interviews aids in understanding consumer perceptions and preferences, providing valuable qualitative data. Conducting a thorough gap analysis aids in identifying unmet customer needs or underserved market segments, providing opportunities for innovation and product differentiation.

Ad Building 118

Ad Building Business Work Management SWOT 118

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Hyper-Segment Your Audience.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Vision Edge Marketing

JUNE 16, 2020

There are various ways to unearth these pain points, like conducting customer research, to help select which are most relevant and compelling for each segment we intend to pursue. Because pain and passion points are highly subjective, we recommend beginning with methods such as in-depth interviews or focus groups.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

DotDigital

MAY 13, 2021

Segmentation is a well-established tactic used by marketers to improve the relevancy of their marketing. Using customer data such as gender, location, interests, and dislikes, you can group audiences based on their similar traits. . Customer engagement models like RFM enable marketers to segment audiences in more sophisticated ways.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

Salesforce Marketing Cloud

JUNE 26, 2023

Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points. Segment your audience Divide your customer base into segments based on similar characteristics or behavior. This segmentation allows you to tailor your messaging and engagement strategies to specific groups.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? ” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion. Five best practices for success in this space.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Martech

FEBRUARY 9, 2024

By tapping into insights from small-group conversations (and perhaps even integrating a micro-community strategy for your business), marketers can reach a deeply committed audience segment, offering a ton of benefits we’ll explore below. But first — what exactly are micro-communities?

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

SmartBug Media

JUNE 22, 2020

They may fit one of your personas, but they are a more narrowly focused group than a persona is. If you’ve been executing an inbound campaign for a while, can you segment some ICPs already in your system and find what seems to resonate the most with that group? What Existing Inbound Resources Can You Use in ABM?

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. This has traditionally been done through surveys, focus groups or other forms of direct communication. What are AI personality profiling tools?

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing AI Profiling Personalization 105

FunnelEnvy

MARCH 18, 2024

Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes. This research provides a foundational understanding of your target market and makes you more effective in creating a buyer persona.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Salesforce Marketing Cloud

NOVEMBER 17, 2022

Tapping into this data means understanding which channels, campaigns, and offers work for your customer base as a whole and across key segments. You have an always-on focus group. This first-party data comes directly from your customers, going right into channels you own. Hit the Trail. 400 points.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Liveintent

FEBRUARY 14, 2023

By segmenting your list in different ways, you might uncover critical insights that can help improve engagement and drive loyalty. But paying attention to how and what readers engage with during these times can be illuminating — it’s like having a large-scale focus group of your best possible customers.

Content 62

Content Custom Publishing Loyalty Newsletter 62

Pam Didner

AUGUST 16, 2020

Q1: How can a marketer understand segments that he never interacted before? . If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. A: Smaller companies can do segmentation as well. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Hubspot

MARCH 27, 2023

You can further define your target audience through a process called segmentation. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Lifestyle: Defining target audience by lifestyle means figuring out how your customers spend their time.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

The Lead Agency

DECEMBER 9, 2020

You should approach your ideal customers one-on-one, asking questions through focus groups, surveys, and interviews. These should be segmented by defined characteristics to create 4-6 buyer personas for your marketing and sales team to work from.

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Segmentation is a useful exercise to group customers by shared interests, profiles or needs. Identify audience segments and activate externally.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. “Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC.

Research 106

Research Content Marketing Paid Search Agency Content 106

Excelsior Research

JANUARY 3, 2022

A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. g) Analysis.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

BenchmarkONE

APRIL 18, 2019

Identify a segment of that persona to engage. For instance, you might conduct an in-person focus group, send out an online survey or engage in individual phone interviews. Whether you’re running a focus group, survey or interview, you should always come ready with a discussion guide so you can use your time wisely.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Convince & Convert

JULY 24, 2019

Identify one or two specific segments, with as much detail as possible. It’s a highly targeted, nearly free focus group. Channel Objectives. Two specific, measurable actions that guide the progress toward the goal. Audience(s). Who do you want to reach on this platform? Measurement(s).

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Hubspot

JANUARY 16, 2020

Audience targeting is the method of separating consumers into segments based on interests or demographic data. When segmenting your audience, think of the type of audience you want to reach for a particular campaign or product, and which demographics you need to focus on. Engage with audiences by conducting focus groups.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Valasys

JULY 15, 2021

In today’s modern marketing world, marketers rely less on traditional market research methods such as focus groups or surveys and use modern platforms and tools that reveal a lot about their customers’ demographics, online behaviors, and conversations. Segment Emails the B2B Way. Find your best customers easily.

Email Marketing 83

Email Marketing B2B Marketing Marketing Strategy Marketing & Strategy 83

Optinmonster

FEBRUARY 21, 2023

Are you looking for lead segmentation best practices to make your marketing campaigns more effective? Lead segmentation is an effective way to improve your conversion rates. By dividing your leads into specific segments and sending them targeted messaging, you can speak directly to their needs. What is Lead Segmentation?

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Biznology

JANUARY 7, 2013

In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. But they can also come from analyzing data by segment or from simply asking why. It is all about understanding customers and their wants, needs and values.

Social Media 80

Social Media Research Social Marketing Media 80

ClearVoice

APRIL 12, 2021

What is market segmentation? Market segmentation is a process in which prospective buyers are grouped together based on their similar needs, habits, demographics, or behavior. These groups generally respond similarly to calls to action and marketing approaches. Case in point, market segmentation.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Hubspot

DECEMBER 10, 2019

Segmentation : Digital marketing automation platforms make it easy to track and act upon data. Data such as customer history, behaviors and interests make it possible to develop segments to better target customers, as well as provides insights on how to deliver a better experience. Know the voice of the customer.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Sprout Social

FEBRUARY 19, 2024

Companies today have access to innovative market research methods that can bring key insights within minutes, compared to traditional time-consuming approaches like written surveys and focus groups. The future of intelligent automation AI automation is helping companies across industries innovate and tap into newer market segments.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Brandpoint

APRIL 8, 2019

Segmentation and campaigns allow you to personalize emails for all audiences. By developing segmented campaigns, you can curate different email strategies for each specific situation and prospect. Once you have that set, you can start using your findings to craft an effective experience for your different segments.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Convince & Convert

MARCH 8, 2017

Identify one or two specific segments, with as much detail as possible. It’s a highly targeted, nearly free focus group. One goal per platform, and these must tie to higher-level business outcomes. Objectives. Two specific, measurable actions that guide the progress toward the goal. Audience(s). Measurement(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

SendinBlue

MARCH 16, 2021

You can create your personas based on your own customer data and market research, using tactics such as: Surveys, interviews, and focus groups Website and social media audience analytics Contact form data Insights from your sales team. To get you started, here’s some ideas for activities you could automate: Segmenting contacts.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Optinmonster

FEBRUARY 21, 2023

Are you looking for lead segmentation best practices to make your marketing campaigns more effective? Lead segmentation is an effective way to improve your conversion rates. By dividing your leads into specific segments and sending them targeted messaging, you can speak directly to their needs. What is Lead Segmentation?

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Adobe Experience Cloud Blog

SEPTEMBER 25, 2018

Understanding how your campaigns are performing, how different visitor segments are interacting with your site and which strategies and tactics are generating the greatest ROI isn’t just nice to know. It’s important to have a very clear appreciation of just how important data is when it comes to making marketing decisions. Not necessarily.

Marketing Strategy 134

Marketing Strategy Marketing & Strategy Webinar Metrics Brand Identity 134