sales 
KoMarketing Associates
APRIL 30, 2019
While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. In this post, we will cover the following key steps: Identify the Need for B2B Buyer Personas.
Tony Zambito
OCTOBER 26, 2015
In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. A case in point is the term “buyer’s journey.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Standard
MAY 10, 2019
To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.
Hubspot
JUNE 8, 2020
As a sales leader, you've probably wondered what impacts your prospects and potential customers. Well, content has become more important than ever for B2B buyers and decision-makers. By creating and equipping your sales team with sales collateral content and materials. Types of Sales Collateral. It’s a win-win.
SalesIntel
MAY 13, 2024
Personalization: Personalized interactions enhance customer satisfaction and loyalty. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors. Why is Customer Data Important?
Outreach
APRIL 6, 2021
It's an intentional, consistent approach by a company that provides value at every customer interaction, thus increasing loyalty. Increased sales are every company's big picture goal. Boosts Loyalty and Customer Retention. While interconnected, they aren't synonyms, and each plays a unique role in your broader sales strategy.
ANNUITAS
MARCH 19, 2013
You don’t know the buyer JACK”! Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. What steps does the buyer take when purchasing my product or service? Where do they go in the early stages?
Expert insights. Personalized for you.
125 
Let's personalize your content