The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. With ready access to an unprecedented wealth of on-line information, and skepticism toward vendors as a result of direct marketing overload, buyers have revolted and taken the buying cycle into their own hands.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

MARCH 15, 2011

Skeptical Buyers: Inundated with more carpet-bombing marketing campaigns than ever before, buyers are suffering from information overload, making it difficult, if not impossible, to use legacy strategies to break through the noise to connect and engage with decision makers, and moreover, gain their trust.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

ClickZ

DECEMBER 22, 2020

The silos created present challenges in achieving personalization and customer experience (CX) outside of marketing. To answer this question, let’s first delve into the three reasons enterprise adoption of CDPs is lagging, and the challenges the solution needs to overcome to reach its full potential.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 102

accelerate agency

APRIL 11, 2023

Instead of producing a product with all the necessary features during initial software development, useful updates can be offered to users whenever the need presents itself. Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

Content4Demand

SEPTEMBER 29, 2020

Choose a format like an E-book or white paper to present your findings. Marketing surveys make terrific sources for a slew of additional assets that can be used anywhere along the buyer’s journey. Webinars make excellent platforms to present research findings in an interactive, conversational environment.

Research 90

Research Webinar Metrics Marketing & Strategy B2B Thought Leadership 90

Hubspot

JANUARY 14, 2015

I did everything from attending all the grand openings celebrations to coordinating flier distribution in the neighborhoods surrounding the store to weekend coupons in the Sunday paper and running ads. I delivered energy conservation presentations to large and small audiences, which proved invaluable in my marketing career.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Making content more relevant to buyers can have a substantial impact, improving effectiveness and driving a tangible ROI to the business.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Budget Content Marketing 40

B2B Digital Marketer

OCTOBER 5, 2020

Now that we know who we’re going after and the messaging that’s going to resonate with them and what winning looks like for us, let’s go hang out where they hang out and let’s go build awareness and start presenting that message so that we can start getting that memorization. What did they need?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Webbiquity

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. Tell stories; inspire prospective buyers with tales of what your current customers have achieved.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. Tell stories; inspire prospective buyers with tales of what your current customers have achieved.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100