Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. By creating a Live Enrichment Infrastructure, he enabled the dynamic injection of rich data from third-party APIs and his lead-scoring model into his homepage(s). Aberdeen’s buyer intent data has been proven up to 91% accurate in blind tests by clients, and it is highly targeted.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

eTrigue

JANUARY 16, 2024

A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement. Intent data helps determine which of your prospects are in-market and which are latent.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Hubspot

DECEMBER 23, 2022

Of this user base, many are high-income earners that are currently “in the market” to buy products. LinkedIn Sales Navigator is a sales tool that’s designed to help you engage with prospects on this powerful platform. Market monitoring. With Leaderfeeder, you can identify people who are most likely to buy.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

B2B Marketing Directions

SEPTEMBER 26, 2021

However, many potential customers that are out-of-market in the present are likely to be in-market at some point in the future. Not surprisingly, this approach has been loudly advocated by firms that sell intent data and/or predictive analytics technologies.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Aberdeen

FEBRUARY 13, 2019

According to this data-driven success story, they wanted to shake up their account-based marketing strategy by imbuing it with buyer intent data. That simple first step toward fueling their ABM with intent data added more than $500,000 to their pipeline, according to SalesTechStar. Let me know.

Acquisitions 40

Acquisitions Account Based Marketing Bombora Intent Data 40

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Ranking 52

Aberdeen

AUGUST 23, 2019

And with intent data , you can fuel a product roadmap that’s sure to lead to success. You could use the Value Versus Complexity Model , weighted scoring, the buy-a-feature strategy, story mapping, and so many other approaches. Intent data is the answer to this Kano Model drawback.

Features 40

Features Lead Ranking Product Intent Data 40

6sense

JANUARY 3, 2022

High-quality content is key to an ABM approach because it educates prospects and helps them make informed buying decisions. B2B buying is changing fast, and it’s practically impossible to reach the right buyers using traditional methods — including digital ads. Content Avalanche! Bonus Content: A Deep Dive Into the Dark Funnel.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 62

Aberdeen

SEPTEMBER 17, 2019

Marketers are too often pulled in opposition directions by business leaders. Your CEO wants you to improve the reputation of the brand so that B2B prospects come to you when it’s time to buy. Make Every Brand Awareness Tactic Count with Intent Data.

Branding 40

Branding Brand Identity Intent Data B2B Thought Leadership 40

6sense

DECEMBER 8, 2021

Based on shared firmographic attributes and other factors, these are prospects that: Are most likely to buy from you. That’s what the “In-market” part of IICP refers to.) Your IICP identifies prospects that are likely to buy your solution, and are likely to buy it now. . At its simplest: .

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

PureB2B

FEBRUARY 3, 2022

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

B2B Marketing Directions

AUGUST 27, 2017

By focusing on demand units , the new waterfall recognizes that most B2B buying decisions are made by groups of people, not by individuals. SiriusDecisions defines Active Demand as the demand units that are showing evidence of acute need or buying intention.

Demand 40

Demand Work Management Intent Data Features 40

The ABM Agency

MARCH 15, 2021

As one of the world’s greatest innovators, Jobs understood prospecting is about finding out what customers are looking for… and even predicting what they may not even know they want yet. At a high level, that’s the core mission behind intent data—delivering actionable insights based on your buyer’s B2B journey.

Intent Data 52

Intent Data Intent Account Based Marketing ABM 52

6sense

MAY 10, 2017

But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us. All marketing and sales teams across B2B face the similar task of reaching the right buyer at the right time.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Aberdeen

SEPTEMBER 30, 2019

By infusing intent data into your brand awareness campaigns, you can cover your bases with what business leaders really care about—conversions. Beyond conversions, intent data creates a foundation for the rest of your brand awareness goals so you can feel confident in your approach to the long game.

Intent Data 40

Intent Data Intent Branding Brand Identity 40

Aberdeen

SEPTEMBER 30, 2019

By infusing intent data into your brand awareness campaigns, you can cover your bases with what business leaders really care about—conversions. Beyond conversions, intent data creates a foundation for the rest of your brand awareness goals so you can feel confident in your approach to the long game.

Intent Data 40

Intent Data Intent Branding Brand Identity 40