Webbiquity

DECEMBER 4, 2018

Understanding how sales reps operate, what they need, where they are struggling, and what their goals are, can help to better equip them to build pipeline—faster. Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Biznology

DECEMBER 2, 2019

B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Voice search takes hold in B2B buying, for real. So, the table is set. Messaging apps go enterprise.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Hubspot

MARCH 14, 2018

Typically, whitepapers require at least an email address for download (usually they require information more than that), making them great for capturing leads. The goal of a whitepaper is to inform and persuade based on facts and evidence, not tell the world why people need to buy your product right now. What Is a Whitepaper Not?

FAQ 100

FAQ Case Studies Case Study Comparison 100

Navigate the Channel

JULY 27, 2023

Content marketing goes beyond traditional company brochures; it involves creating custom content that resonates with targeted customer segments, increasing the chances of converting leads into sales. Hence, content must be strategically placed throughout the buying journey to keep customers engaged and informed at every stage.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Biznology

JUNE 22, 2016

But when it comes to the process of making business decisions, people would first invest a couple of short minutes watching an online business video, like a business profile video, a product marketing video, or an animated explainer video, before they invest more time reading… which usually occurs deeper into the buying cycle.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Zoominfo

AUGUST 1, 2018

53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). Personalized marketing has become critical in today’s crowded marketplace, as customers demand a buying experience that is tailored to their specific needs. Shorten your sales cycle. billion in 2018 ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. AI augments lead scoring and qualification. The remedy?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62