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Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. Map Content to the Buying Cycle. The majority of reps struggle with this.

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Blog: What Are the Benefits of Conversational AI?

Conversica

Conversational AI combines artificial intelligence with natural-language processing (NLU and NLG) and Machine Learning technologies to engage contacts in two-way, human-like conversations at scale to drive business outcomes. By autonomously engaging contacts with personalized communications across multiple channels (e.g.

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The B2B Marketer’s Guide to Virtual Reality

Zoominfo

53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ). Personalized marketing has become critical in today’s crowded marketplace, as customers demand a buying experience that is tailored to their specific needs. Shorten your sales cycle. billion in 2018 ( source ).

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The Secret Hack for Lead Generation: B2B Lead Nurturing

Binary Demand

[ps2id id=’overview’ target=”/]Every marketer’s obvious dream is to convert leads into customers. During lengthy B2B sales cycles, certain leads may not be prepared to purchase at any stage of the funnel. Differentiating yourself and gaining new customers is possible just through B2B lead nurturing.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

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The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

Better SEO: Typically, marketers don't search engine optimize gated content, since the goal is visitor-to-lead conversion, not SEO ranking. Lower Quality Leads: You might be getting more, raw leads by keeping your content ungated -- that outcome is business-specific. Consider these reasons why gated content may be the way to go.

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5 Guaranteed Ways to Generate Leads with Social Media

BenchmarkONE

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.