The Point

MARCH 6, 2013

Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. The same message also appeared on their Facebook page (image above.) In summary: • Company makes egregious business error.

Social Media 100

Social Media PR SIC Media 100

The Point

OCTOBER 21, 2009

Two important notes: * 86 percent of the emails reviewed were from business-to-consumer companies, so B2B companies should be cautious about extrapolating the data as projections for their own markets. Facebook dominates amongst social networks, but again, this could be due to the report’s B2C bias. Test text links vs. icons.

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

JUNE 27, 2012

Games and contests aren’t likely to generate a high percentage of qualified leads as a rule, but they can still serve a serious business purpose. Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

MARCH 7, 2014

Were there gentle reminders cajoling me to share my family snapshots with my Facebook friends? Tell me which rides are the least busy at any given time. Towards the end of our stay, the marketer in me started to contemplate the vast promotional opportunity that goes untapped at Disneyland due to a lack of any apparent mobile strategy.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Marketing & Strategy Paper 100

The Point

SEPTEMBER 6, 2011

Beyond simply getting the most from the software, we find this approach uncovers greater opportunity for improvement and results in a more tailored strategy that drives real business value.”. Custom workflow helps profile leads, identify high-potential opportunities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

FEBRUARY 4, 2013

Optify’s suite of digital marketing software is Web-based, so they’re able to extract metrics directly from their clients’ Web activity without any selection bias, excepting any prejudice due to the type of organization with whom they do business. Optify’s customers are primarily small- to mid-size companies.).

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

DECEMBER 23, 2014

Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform makes most sense for your business? What’s the difference between the various ad formats? Is it best to start with CPM, or CPC?

PPC 100

PPC Advertisements Advertising Cost Per Thousand 100