Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 97

Planning Paid Search Agency Advertising Benchmark Analysis 97

Digilant

JANUARY 30, 2024

Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. In our ever-changing business landscape, a healthy brand is vital for enduring success. It’s about identifying factors that shape consumer perceptions of your products, services, and overall reputation.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

BenchmarkONE

SEPTEMBER 1, 2020

Easier assessment of your small business marketing budget so you can prioritize your spending in the right areas. . This means performing market research to understand the scope of both your industry and your audience, with an eye out for nuances that could directly affect your plans. SWOT Analysis. Customer Analysis.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Valasys

OCTOBER 4, 2022

With marketing environmental analysis , businesses can prepare better for the rise and fall of the market, chart-out fail-proof marketing strategies, and align every aspect of a marketing campaign to the organization’s goals and vision. Marketing environmental analysis plays a vital role in the success of a business.

Analysis 52

Analysis Work Management Planning Marketing Management 52

Sprout Social

FEBRUARY 13, 2020

It’s the only way you can directly align your work and success with business goals and impact. Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. Skill #3: Tracking yourself like the brand you manage.

Promotion 108

Promotion Terms and Conditions SWOT Eye-Tracking 108

Hubspot

APRIL 16, 2020

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. If a sales team is unaware of how they can work with marketing to promote a new product, the product might not get the proper promotion. Ye says that marketers should also track is "closed-lost" objections.

Hubspot 97

Hubspot Work Management SWOT Marketing Management 97

Inbox Insight

JANUARY 15, 2019

Research conducted by the marketing function is highly valuable because it provides market intelligence specific to your business. Identification of new profitable opportunities (essential for business growth). With the digital boom creating a level playing field for businesses of all sizes, complacency is a killer.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Hubspot

MAY 14, 2012

Moving to a fully integrated marketing picture for enterprise, using social media to compliment traditional market and product development research only makes sense. The very nature of uncontrolled conversations empowers customers to communicate and yield unthought-of insights and new product directions. Jugnoo: An Overview.

Enterprise Management 28

Enterprise Management SWOT Social Marketing Product 28

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Inbox Insight

JANUARY 15, 2019

Research conducted by the marketing function is highly valuable because it provides market intelligence specific to your business. Identification of new profitable opportunities (essential for business growth). With the digital boom creating a level playing field for businesses of all sizes, complacency is a killer.

Planning 49

Planning Demand Generation Marketing Plans Research 49

ClearVoice

MARCH 11, 2020

If you’re a content writer, you know how important it is to explain why a business is uniquely different from its competitors. This is true regardless if you’re writing product descriptions for a website or developing a social media strategy from the ground-up. Begin by outlining where you are today: how’s business?

Examples 80

Examples Work Management Class Paid Search Agency 80

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. It's also worth noting that go-to-market strategies aren't exclusive to physical products.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Sprout Social

DECEMBER 14, 2022

Immediate and accessible, social media provides a much-needed direct line between buyers and businesses. Is your business ready to tackle high-volume service events across Facebook, Twitter, Instagram and more? For example, this customer reached out to the Spindrift social team on Twitter about a potentially sold-out product at 8:39.

Social Media 98

Social Media Work Management Service Brand Identity 98

Unbound B2B

JANUARY 11, 2023

Are you all set to scale up your business in 2023? For instance, a recent Salesforce report shows that 47% of B2B businesses plan to use artificial intelligence more in the coming years. Another study says that 46% of businesses plan to increase their account-based marketing spending. Begin by conducting a competitive analysis.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Single Grain

AUGUST 26, 2021

As your website scales, it becomes more and more difficult to keep track of your SEO strategy. But SEO is constantly changing, so it can be very hard to track progress. Being visible in the search engines and bringing in organic traffic is a priority for most businesses. Which Businesses Should Use an SEO Platform?

SEO 52

SEO Enterprise Management Work Management Marketing Management 52

Single Grain

FEBRUARY 22, 2024

With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental. Elevate Ecommerce Success Crafting an Effective Ecommerce Marketing Strategy A successful ecommerce business isn’t built overnight. Let’s explore these components further.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hubspot

OCTOBER 12, 2017

Develop new products and services. What works in a business similar to yours may not work for your brand. Direct competitors are businesses that offer a product or service that could pass as a similar substitute for yours, and that operate in your same geographic area. Business (Products).

Analysis 101

Analysis SWOT Work Management Case Studies 101

Hubspot

MARCH 21, 2016

To conquer lead gen, I mastered ebook production. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. At the time, I needed to know how to write and educate through my writing.

Template 28

Template Planning Content Marketing Work Management 28

Hinge Marketing

MARCH 28, 2018

Competitive strategy is the long-term approach firms use to gain a competitive advantage in the eyes of their target audience. In the professional services, this usually means lowering the cost of talent by either using professionals from countries or regions with lower wages or employing more automation in the firm’s business process.

Work Management 92

Work Management Marketing Management Marketing Automation Services Service 92