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High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

Participants represented firms of all sizes, and they conducted business in every region of the globe. That means professional services firms need to adapt their marketing strategies to address a fickle, evolving marketplace. As a result, it’s faster and easier to close new business. Why the change? Don’t lose sight of #5.

Studies 80
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The Ultimate Sales Playbooks: How to Create Your Own with Examples for Success

Salesforce Marketing Cloud

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM.

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5 Must-Have Elements in a Successful Sales Enablement Program

Mereo

Though not every sales enablement program works for every business, there are guidelines to stand-up your strategy or to refresh a stale program. Though not every sales enablement program works for every business, there are guidelines to stand-up your strategy or to refresh a stale program. What do we expect into the future?

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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Providing educational content can also increase brand awareness and engage potential buyers.

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How to Guide Your Ideal Buyers Through Their B2B Buyer’s Journey

SalesIntel

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. Providing educational content can also increase brand awareness and engage potential buyers.

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

According to Kasper, relying on third parties for data management introduces a competitive disadvantage, and for brands to protect and capitalize on their data, they need to adopt technology wholly tailored to their specific business needs. But are brands aware of how big companies use their brand data?

Privacy 105
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M&A Branding and Marketing: Threats, Opportunities, and Strategies

Hinge Marketing

Professional services firms have also taken advantage of M&A as a way to address an acute talent shortage in a fiercely competitive labor market. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Mind the gaps.