Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91 billion in 2028.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 324

Enterprise Management Paid Search Agency Work Management Traffic 324

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is the combination of marketing and technology.

Enterprise Management 361

Enterprise Management Marketing Automation Services Marketing AI Work Management 361

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Leading Edge Virtual Event Platforms. Pricing: contact vendor. A tool to manage and produce conferences, workshops, and other virtual events. Pricing: contact vendor. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 30, 2024

That makes effectively managing the elements of the business environment that can be controlled absolutely essential. Marketing efforts for growing your startup company using existing social network platforms are within those controllable factors, and as such should be maximized.

Startups 169

Startups Linkedin Enterprise Management Work Management 169

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. “There are opportunities in a business to make portions of the business self-optimizing,” Pega CTO Don Schuerman told us.

Enterprise Management 97

Enterprise Management Marketing AI Work Management Marketing Management 97

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Martech

OCTOBER 11, 2023

Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Business 113

Binary Demand

FEBRUARY 15, 2024

.” – By Carly Fiorina, ex CEO of Hewlett-Packard [ps2id id=’intro’ target=”/]Business data serves as the cornerstone for making well-informed decisions, crafting precise marketing strategies, and achieving overall success in the B2B realm.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Intent 52

Martech

JANUARY 21, 2022

Let’s say you work in martech for a large, well-known enterprise. Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. How it works.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Vendors 95

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. One of the most common errors buyers make is not reading the terms of service (TOS) before buying.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Marketing departments are often the first to find their budgets cut.

Enterprise Management 116

Enterprise Management Marketing Budget Budget Programs Work Management 116

Salesforce Marketing Cloud

JULY 24, 2023

Yet, 52% of companies still have too many manual processes and tasks. Enterprise automation may be the key to bridging this gap. Enterprise automation leads to loyal customers , happier employees, better efficiency, and cost savings. Does it offer onboarding and customer support throughout the lifetime of the service?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for lead generation. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Planning 98

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

KEO Marketing

APRIL 6, 2023

As we continue to grow rapidly, we need to expand our marketing and sales efforts with a seasoned team of marketing professionals,” said John Ragsdale, CEO of TAP Innovations. “As KEO Marketing offers seasoned fractional Chief Marketing Officer plus team services to help cost-conscious companies scale faster.

Enterprise Management 62

Enterprise Management Marketing Management CMO Advertising Agencies 62

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 101

Digital Asset Management Enterprise Management Work Management Marketing Management 101

KEO Marketing

MARCH 20, 2023

KEO Marketing Inc, an award-winning B2B marketing agency is proud to announce national certification as a Women’s Business Enterprise by WBENC – West. WBENC Certification is the gold standard for women-owned business certification in the United States. About KEO Marketing, Inc.

Enterprise Management 62

Enterprise Management Advertising Agencies Paid Search Agency Marketing Management 62

Valasys

MARCH 21, 2024

Ever envisioned a digital landscape where infrastructure, applications, and services seamlessly adapt to the pulse of technology, elevating overall performance? Businesses, using the right data center transformation strategy, gain the wings of agility, the backbone of scalability, and the armor of resilience.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

Martech

JULY 15, 2021

Big martech vendors — even successful ones — routinely jettison or replace longstanding tools. Yet, when it comes to perceived viability and stability, enterprise customers often fear smaller martech players. Many smaller businesses do fail. The myth of large-vendor stability. Yet, IBM was not alone.

Enterprise Management 126

Enterprise Management Marketing Automation Services Marketing Management Vendors 126

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Hubspot

OCTOBER 10, 2023

In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. Price: Free.

Enterprise Management 77

Enterprise Management Work Management Marketing Management Software 77

ClearVoice

MAY 10, 2024

Content transcends marketing. Let’s explore how a unified content strategy can transform your business in each department. It’s an asset that can drive alignment across your entire organization. It’s an asset that can drive alignment across your entire organization. First up is Internal Communications. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 97

Resources Enterprise Management Work Management Marketing Management 97

Seismic

JULY 20, 2020

Based on customer reviews and market presence, Seismic is named the leader in sales enablement for the Enterprise segment. Our mission is to be the leading marketing and sales enablement solution that empowers our customers to deliver engaging buyer experiences that drive growth. User at an Enterprise organization.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 98

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes? ” Because of the cost of ABM solutions, it’s a question to be considered carefully.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Let’s define cybersecurity and how it works, then you’ll learn ways you can build a better digital defense within your company. What is cybersecurity?

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Madison Logic

AUGUST 10, 2023

employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. billion by 2030. Over 50% of U.S.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Account Based Marketing 52

Rev

SEPTEMBER 27, 2023

A sales tech stack (also known as a sales stack or sales technology stack) refers to the set of tools and software solutions your sales team uses to do everything from lead generation to closing deals. We can’t tell you exactly which sales tech stack is the best for your business. ” What is a sales stack?

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78