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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Privacy Policy | Site designed by AMAInteractive a div.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Depending on the length of your sales cycle, conditions at your prospect’s end may change resulting in projects being put on hold. All Rights Reserved.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. How has your role changed? Leave your comments below. He is the Founder & President of Tiecas, Inc. – This white paper aims to change that perception of them. Resources

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Focus on Content in B2B Marketing

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. How are you using content marketing in your B2B marketing? Achinta offers his industrial clients marketing for engineers by an engineer. All Rights Reserved. Resources

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Privacy Policy | Site designed by AMAInteractive a div. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer. Copyright © 2010 Tiecas, Inc.

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Building a ROMI Calculator

Online Marketing Institute

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Please contact Gossamar for credentials. Please contact Gossamar for credentials. From seasoned veterans in the B2B marketing and Marketing Automation space.No Just the facts.Enjoy!

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

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