Industrial Marketing Today

SEPTEMBER 27, 2010

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JULY 22, 2008

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. BLOG TOOLS.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Blogging. ·

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization. · Blogging. ·

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Your blog title has to be engaging enough to break through the clutter on all of these channels. Include Social Sharing Buttons.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As As mentioned in my post about blog success metrics , if you cover a very wide topical area, subscriptions are less likely). Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JULY 24, 2008

Blogs & Technology. · · Blogging. · · Social Networking. · Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. BLOG TOOLS. Salon Blog Rankings. Salon Blog Recent Updates. Bloglines My RSS Subscribers. World as a Blog.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

APRIL 3, 2013

Once a blog post is written, it not only benefits from organic social sharing; it also gets released into the wonderful world of syndication. Okay, so maybe just this once a paid approach can help you get more reach for your blog content. 9) Blog posts encourage engagement. Of course not. Content is long-lasting.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

MARCH 24, 2011

But I’d like to hear what metrics make a blog successful in the first place? Is it RSS subscribers? Or is it the amount of business (leads/sales) the blog can create for the small business? link] 11 Pro Tips for Better Business Blogging | Accounting and Small Business /Beverly Shares [.]

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

MARCH 24, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Failure to Link Links should be an integral component of anything that calls itself a blog. Great post.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Visitors are now staying 3x-4x longer to read blog content and website links included in that blog. “With social media and blogging, it’s kind of changing that dynamic.&#

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

JUNE 7, 2010

Ever hear people throw around terms like RSS or.XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used Blogging Terms you Must Know!

RSS 28

RSS Blogspot Blogger Tagging 28

Buzz Marketing for Technology

JUNE 27, 2008

Use RSS feeds to simplify publishing and subscribing to others content, and show employees how to use them and how to integrate this content into their personal taxonomy. Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. · Blogging. ·

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Add features or buttons only when it serves readers or help with blog goal. The Blog Squad.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Hubspot

FEBRUARY 11, 2013

So when those 69% of people try to find you in social networks so they can reach out, make sure you're impossible to find -- because you're not there at all. 2) Or just spend your time on the wrong social networks. Business Blogging. 11) Make your business blog all about promoting your products/services.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28