Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

As the conversation gets more serious, ad-hoc sales materials created by the sales team take over and do most of the heavy lifting. Instead of engaging the prospect in a meaningful conversation and discovering their real business issues, we resort to “Here’s what it is. Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. Instead of taking sides, I say use it to your best advantage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

B2B Marketing Traction

OCTOBER 16, 2012

5 or more comments per blog post? Conversion rates? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills. 150 followers on Facebook? 500 Twitter followers? Attainable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Anything Goes Marketing

OCTOBER 12, 2006

While this is a great user experience that is customized on a 1 to 1 basis, it's still only one side of the conversation - the marketer telling the prospect about a new product or service. Web 2.0 - Microsites on Crack In terms of web 2.0, This includes the use of blogs as well as other web 2.0

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Industrial Marketing Today

OCTOBER 26, 2009

Low conversion rate — is the percent of site visitors who take a desired and measurable action. Drive traffic to these landing pages and your bounce rates will decline and conversion rate will climb. High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0 3 Cool Lead Conversion Testing Tools , October 19, 2010 Stop Guessing.Start Testing. Conversion Doubler. by Aaron Kim. Google Website Optimizer.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Magisto

SEPTEMBER 23, 2019

Of course, not every single technical word is in here, but this glossary can be a starting point if you want to understand an article, a conversation, or an email about social media. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Hubspot

OCTOBER 9, 2012

“This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. First, business blogging helps you in respect to search engine optimization (SEO). 10) Web 2.0.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28