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Content Marketing in the 90s: What Was It Like?

SnapApp

An overemphasis on PR created brand perception rather than healthy demand. Today, we know this type of email content as SPAM. . The FTC instituted the CAN-SPAM regulations of 2003 , which dramatically cut down on chain email forwarding and helped reform the email inbox back into a usable, reliable space for business messaging. .

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Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing.

PR 20
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. There is no editorial calendar or story board in place with 99% of blogs.

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Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]

Hubspot

Blogging tips Chris has picked up over your 11+ years of blogging. View the full transcript of the episode here: Business Blogging best practices with Chris Brogan. Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. What Chris Got Wrong About Blogging.

Blogger 28
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Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]

Hubspot

There are a ton of highly targeted micro communities online that you can interact with super fans. Don’t Spam Social Media. This can be a great way to grab some business from people who are unhappy with their current solution. Connect with Tamar online: on twitter @Tamar or on her blog Techipedia.

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Six Keys to Make It With Influencer Marketing

Webbiquity

Yet like a hammer (or more extremely, a chainsaw) influencer marketing is a tool that can cause more damage than benefit if not used wisely. ” The tactic is hardly new, with more than 70,000 articles and blog posts devoted to it. Influencers can spot “spray and pray” outreach a mile off. Make It Relevant.

Outreach 270
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Can Inbound Marketing Work for a Niche Business?

PureB2B

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. Email marketing also falls under outgoing, although it can be grouped as inbound if done right, attributed to those subscribed to your emails. Niche businesses benefit more from proper targeting way more than mainstream companies.