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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. It’s a long-term strategy that focuses on building brand awareness and positioning. Demand generation content aims to educate your audience and build brand awareness.

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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

An A/B test can burn through a significant amount of time, money, and resources for optimizers. So, they’re different, with QA being a much broader term. Is QA worth investing more resources into? The null hypothesis states that the integrated quote has no meaningful impact on the conversion rate.

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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 45
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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

Fitness Trackers and Smart Watches are being used to measure everything from how many footsteps you’ve taken that day, number of calories burned, distance travelled, heart rate, blood pressure, and even time spent sitting, providing instant results. Mapping the community. We spoke with Paul to get his views: 1.

Branding 100
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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 40
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Why Growth at All Costs?

LeanData

But Daly is among those who believe the much-discussed “burn rate” of many companies is unsustainable. Companies have been willing to accept what they say are short-term losses with the stated goal of banking profits down the road. That’s especially the case if there’s a market downturn and private investment dollars dry up.

Cost 40