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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. He posts on SMM and SEO frequently.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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Why HealthTech CMOs Lose Their Jobs

Golden Spiral

Korn Ferry , a global organizational consulting firm, reports that in 2016, CEOs stayed in their positions for eight years; now only 6.9. Kat McDavitt has felt this disconnect both as a CMO and as a consultant to dozens of leadership teams: “C-Suites are not educated on the power and nuance of marketing. CEO tenure has shrunk, too.

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

But if your methodology doesn’t include a testing strategy that requires you to iterate in almost real-time, this results in poorly designed tests that don’t account for the business problem or solve the user’s burning issues. You can no longer rely on open rates or location-based targeting, or segmentation based on previous activity.

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Get Your Experimentation Team Up to Speed: Tips From 3 Experimentation Pros

Convert

If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. Here’s Jeremy Epperson’s take on the 6 traits of a high-functioning practitioner: A dragon can burn you. So under-rated. NOT the tool.

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Marketer of The Month Podcast- EPISODE 106: New Zealand’s Biggest Spammer – Alex Mackrill Reveals All His Secrets About Inbound and Email Marketing

Outgrow

These are not answering the burning questions that are on your customer’s minds, unless they’re right at the end of the buying journey, like looking to decide whether to do business with you, which of course 99% of your target audience or not, that’s somewhere earlier in that journey towards becoming a customer.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

Select a theme around which to structure the blog bundle, preferably around a topic that aligns with leads that convert at a high rate. But let's say leads that find HubSpot via search terms related to SEO and download content about SEO convert at an extremely high rate -- that'd be an excellent topic to select for a blog bundle offer!