Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Marketing Insider Group

APRIL 17, 2023

The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

KoMarketing Associates

JUNE 7, 2023

Although most marketers predict that their content marketing budgets will increase as the year goes on, new research indicates that they intend to invest more in artificial intelligence (AI) solutions for assets and skills, such as writing. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Marketri

APRIL 4, 2024

This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do?” How those pieces are strategically insourced or outsourced can lead to substantial improvements in quality, speed, and cost.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. High-quality content is getting more expensive.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

The Marketing Blender

OCTOBER 7, 2022

Your starter guide to marketing budget software. If you’re like most marketing professionals, then you know that having a well-managed budget is crucial to the success of your campaigns. But what you may not realize is that using marketing budget software can help you save both time and money.

Marketing Budget 52

Marketing Budget Budget Programs Work Management Marketing Budget Creation 52

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Marketing Insider Group

MARCH 9, 2020

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Repurpose top-performing content.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268

Act-On

NOVEMBER 15, 2023

Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. And that’s likely why marketers want to know more about marketing automation ROI.

Marketing Automation Services 222

Marketing Automation Services Marketing Automation ROI Automation 222

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Whale Pages

JULY 16, 2020

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” The Costs Associated With Building a SaaS Project From Scratch in 2020. .

Budget Programs 59

Budget Programs Work Management Marketing Management Cost 59

Marketing Insider Group

DECEMBER 16, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.

Paid Search Agency 283

Paid Search Agency Content Marketing Planning Budget Programs 283

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. The second challenge is that marketing is just about sticking your logo on a stadium or a golfers hat. Utilization.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

ClearVoice

OCTOBER 30, 2023

Most companies go through some growing pains while they figure out how to scale their content production without sacrificing quality. According to the Content Marketing Institute , Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

seo.co

MAY 2, 2021

If anything, it’s time to work smarter and faster using appropriate tools and resources that make link building a lot easier. Without these tools, you might get stuck in an endless cycle of writing content , getting permission to post on other sites, and getting rejected hundreds of times over until something sticks.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Webbiquity

OCTOBER 29, 2019

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). Why should you use email marketing software? Market reach.

Marketing Automation Services 188

Marketing Automation Services Marketing Management Budget Programs Marketing AI 188

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

DivvyHQ

APRIL 10, 2019

How much should content marketing cost? You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. But what about process costs? The process costs of content are often forgotten because they don’t necessarily show up as a budget line item.

Cost 77

Cost Process Budget Programs Planning 77

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 229

Marketing Budget Work Management Marketing Management Marketing Budget Creation 229

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. It determines how much you can invest in paid ads or tools like marketing automation. But what comprises a content budget?

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

KoMarketing Associates

APRIL 22, 2020

What can our clients, and other businesses be doing to optimize their existing digital marketing programs during this time? Use Data to Adjust Budgets. During financial downturns, we know that marketing is often the first to go. The thing is, all marketing isn’t created equal. We also know that it shouldn’t be.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

Content Marketing Institute

NOVEMBER 9, 2022

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money. Continue reading →

Budget Programs 80

Budget Programs Tools Content Marketing Content 80

Marketing Insider Group

OCTOBER 5, 2020

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. Content marketing agencies offer numerous benefits.

Marketing Agencies 2 357

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 357

ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. Crafting captivating content without blowing your budget is quite the adventure.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Webbiquity

JUNE 13, 2023

It’s an often reported statistic that acquiring a new customer costs five times as much as retaining an existing one. The app offers personalized workout routines and the Nike Plus reward program access. Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

sagefrog

APRIL 2, 2024

At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. We’ll help you answer this question and build a B2B MarTech stack to streamline your marketing efforts and accelerate your reach and growth.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? How to think about ABM budgets. Forrester found that 70 percent of organizations expected the average cost to rise.

Account Based Marketing 89

Account Based Marketing ABM Paid Content Cost 89

Sword and the Script | B2B

NOVEMBER 21, 2023

Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” If marketing costs are classified as capital expenditures and not operating expenditures, they move from the income statement to the balance sheet.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Content Marketing Institute

OCTOBER 10, 2023

Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.

Marketing Budget 85

Marketing Budget Budget Programs Product Content 85