The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 25, 2011

for BtoB, large revenue deals, from marketing through to sales); 2) Lack of Value: An inability for sales reps to engage their clients in a strongly desired dialogue by buyers to solve their greatest problems. (i.e., So how much would you invest in sales enablement best practices to generate a 10% revenue boost?

Top of Funnel 40

Top of Funnel Peer-to-peer BtoB Buying Cycle 40

The ROI Guy

AUGUST 9, 2010

2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. 2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

markempa

JUNE 9, 2005

« Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey. This Survey is focused exclusively on IT Marketers.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Adobe Experience Cloud Blog

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. BarbraGago : Enter into social media as a peer.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

The ROI Guy

JUNE 22, 2010

The basic white paper is still one of the most important pieces of marketing content, used and trusted as the key buying decision tool by over 65% of early stage buyers, and 61% of middle stage buyers according to relevancy and buying cycle research by SiriusDecisions (May 2010). This got me thinking. The challenge according to Ms.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

MLT Creative

NOVEMBER 1, 2011

Burlington, VT: "This summit will serve as a platform to throw insights on new online marketing channels and tools that can be leveraged, exchange ideas on what’s currently being done right, and finally focus on ways to maximize returns on resource investment on the web.". Here's what's on tap for marketing industry events for November.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. He also lists several tools to help track and monitor your brand reputation online. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Marketing Insider Group

SEPTEMBER 30, 2010

In BtoB Magazine , Karen J. If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. BtoB Magazine ). And social media isn’t just about lead generation of course. And their competition. Marketingeasy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100