Outbrain

JANUARY 1, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Every year has at least one viral meme, and 2018 was no different. This is not just an ad campaign; it’s a mini adventure movie. 2 Laurel or Yanny?

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Valasys

SEPTEMBER 10, 2019

The influencers can promote specific products or services by guest-blogging about them, broadcasting podcasts or participating in relevant ones to promote their products or services, publishing e-books & in diverse other ways. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

JULY 24, 2019

Facebook capitalized on Snapchat’s proven way of storytelling & incorporated it into the content strategy of all the platforms owned by it, including Instagram, Whatapp, Messenger & Facebook itself. A trusted friend referral influences people more than the best broadcast message. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. So, where does content fit in this process?

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

Before the Internet, brand marketers used circulation numbers, broadcast impressions, and inaccurate “brand awareness” analysis to justify spend on campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. So, where does content fit in this process?

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Kapost

OCTOBER 7, 2016

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully.

Storytelling 128

Storytelling Video Marketing Lock-In Television marketing 128

Marketing Insider Group

AUGUST 29, 2023

Storytelling. Platforms like Instagram offer “swipe up to shop” features in stories and live broadcasts, providing an immediate call to action. Create entertaining tutorials showcasing how to use your products or services. Interactive content. Utilize stories & live features. Engaging product demos.

Social Media 255

Social Media Marketing AI Trends Peer-to-peer 255

Hubspot

MAY 29, 2015

Virality isn’t born, it’s made. In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. "The Blendtec story demonstrates one of the key takeaways of contagious content. In other words, it was hard work.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Valasys

NOVEMBER 28, 2023

Print and broadcast media, the cornerstones of this strategy, still hold the attention of people all over the world. Content Marketing: Crafting Compelling Narratives The art of storytelling is the foundation of many effective marketing techniques, and content marketing takes centre stage here.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. By now, most marketers have realized that video isn’t a passing fad.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

Martech Advisor

JANUARY 28, 2020

It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Paid media is a distribution channel that allows marketers to buy ad slots on digital avenues such as social media channels, search engines, and websites to broadcast their message. Use Marketing Storytelling. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Standard

AUGUST 29, 2016

Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. Storytelling. Of course, much of this narrative still holds true today, but now, the best marketers are starting to sound like storytellers, and for good reason. Why invest in it? How can brands do it well?

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Outbrain

DECEMBER 8, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. Every year has at least one viral meme, and 2018 was no different. This is not just an ad campaign; it’s a mini adventure movie. Laurel or Yanny?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

ClearVoice

SEPTEMBER 12, 2019

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling.

Storytelling 66

Storytelling Examples Work Management Lead Ranking 66

Single Grain

OCTOBER 25, 2019

It keeps you in the spotlight when stories go viral. Frozen pizza brand DiGiorno used Twitter to reach the fan base of NBC's The Sound of Music Live broadcast. The Art of UX Storytelling: How to Create Your Brand’s Story. Even a single share can do wonders in order to make the story go viral. Advantages of Newsjacking.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

seo.co

FEBRUARY 14, 2023

You can also use hashtags, contests, and viral content to earn more shares and become visible in alternative ways. Through social media syndication, you can maximize your chances of a piece of content on your site “going viral,” achieving thousands of shares and possibly millions of newsfeed impressions.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Single Grain

APRIL 28, 2020

Just take a look at one of their recent ads which generated nearly 800 comments : Not only is the engagement practically viral, but people love him! He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. If you are delivering an exceptional experience for attendees, then broadcast it.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

seo.co

JANUARY 15, 2021

If you want to get involved, paneled, illustrated storytelling can be a deep and immersive way to present a complex idea or present a sophisticated idea of humor. Storytelling has become a buzzword in the content marketing community, but that doesn’t mean it’s any less effective as a device to appeal to customers.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Optinmonster

FEBRUARY 19, 2024

This use of visual storytelling ensures that the post grabs people’s attention even if they are skimming through their feed. With RafflePress, you can create the perfect giveaway using its drag-and-drop giveaway builder and viral giveaway templates. Hold the Go Live button to start the broadcast.

Paid Content 95

Paid Content Lead Generation Lead Scoring Lead Ranking 95

Content Standard

MARCH 7, 2018

. “But the developments that have happened in mobile journalism specifically have ensured it’s not just journalists who get to tell stories anymore—citizens can use the smartphones in their pockets to shoot, edit and publish content to thousands of viewers, without needing major broadcasting platforms.” ” The answer?

Brand Identity 61

Brand Identity Branding Broadcasting Peer-to-peer 61