Remove Broadcasting Remove CAN-SPAM Remove Deliverability Remove Segmentation
article thumbnail

The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? There are also steps you can take to ensure that any risk is minimized. The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints.

article thumbnail

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Steps to Improve Email Deliverability

ConvertKit

You’ve created email opt-in forms that can be easily placed on your website and blog. All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? Subscriber engagement.

article thumbnail

The ultimate list of email marketing statistics for creators in 2021

ConvertKit

Chapter #5: Segmentation and personalization. Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? 2020 Deliverability Report ). 2020 Deliverability Report ). No problem: you can easily update emails up until the moment they’re sent.

article thumbnail

3 Steps to Increasing Email Deliverability Performance

distribion

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Step One: Learn What to Look For. Reporting basics.

article thumbnail

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.

article thumbnail

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. But as you start to invest more time and energy into your targeted email marketing, you’ll want to prioritize email segmentation.