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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Your customers? While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime. Seeing the news an hour after it has been published is often too late.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

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YouTube Marketing: Creating Your Brand

Brightedge

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing? Customer testimonials.

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Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

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Programmatic Advertising: What You Need To Know

Digilant

Programmatic advertising is a vital part of the modern marketing playbook. Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

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Who Will Win the War for TV Ad Dollars?

Contently

A big TV event gets broadcast. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown.

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher. Dennis Publishing. Disruptions in the agency space.