GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. What is the “special skill” that you believe a publicist or content marketer needs in order to be the voice of a small to medium-sized business in a mid-sized or small local market?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

B2B Marketing Insights - WE

APRIL 27, 2018

The B2C strategy is far more direct, lives outside of the boring corporate space, and takes advantage of multiple pathways and methods for sharing and connecting via brand messaging. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Target Audience.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Hubspot

MARCH 8, 2017

Anyone else remember holding a microphone from a tape recorder to the radio, in order to have your very own copy of the songs broadcasted? One of the first developments in that direction was the invention of the now-defunct 1-800-Music-Now, an order-music-by-phone hotline, in 1995. Source: Malcolm Tyrrell, via Wikimedia Commons.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Zoominfo

MARCH 2, 2021

But they’re not just for paying your friend for happy hour or ordering a late-night food delivery. At an extra cost, users can get terminal upgrades every two years and choose from a variety of other branded hardware. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Sprout Social

JUNE 27, 2023

Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. But across all of these career milestones and titles, a common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution. Social media manager.

Marketing AI 90

Marketing AI Creativity Burn Rate B2B Thought Leadership 90

Zoominfo

MARCH 2, 2021

But they’re not just for paying your friend for happy hour or ordering a late-night food delivery. At an extra cost, users can get terminal upgrades every two years and choose from a variety of other branded hardware. It also shares the same parent company as the makers of Cash App, the ever-so-popular P2P mobile app.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Biznology

FEBRUARY 12, 2013

When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.” All of that is just an analogy for your brand. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). But you get it wrong.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I hope that you’ll listen all the way through.

Video Marketing 40

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 40

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. Now that I have the mobile app for Starbucks, and I can order ahead, I can literally just walk to Starbucks, and I know that my coffee is sitting there. We’re not trying to manufacture our brand. That stuff is just fundamental to who we are in our brand.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40