Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales. Plus, influencer marketing inhibits your brand from reaching those consumers who still trust their peers above all else.

P2P 90

P2P Peer-to-peer Budget Programs Word of Mouth 90

DotDigital

OCTOBER 11, 2021

It’s a text from a clothing brand you bought from once in 2019. Spam was prevalent and branded text messages were considered a nuisance. In fact, nowadays, 75% of consumers say they don’t mind getting texts from brands as long as they have opted in. That’s the power of SMS marketing. What are the benefits of SMS marketing?

SMS 59

SMS P2P Paid Search Agency Privacy Protection 59

LEADership

SEPTEMBER 15, 2015

As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. We’ve done a really good job of developing an awareness of our brand. It is common to see consumer brands roll out marketing campaigns to be seen and heard everywhere. Having a globally established brand is important.

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding P2P 40

ClearVoice

JANUARY 14, 2020

Note, many “expert contributor” opportunities in business publications like Entrepreneur and Forbes.com are fee-based, but for the efficiency of execution and clarity of brand messaging, many marketers these days prefer P2P. Do you admire some aspect of the featured company’s business strategy or execution? Click To Tweet.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Hubspot

JUNE 14, 2018

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. You get to decide which kinds of ads you see. Possibility vs. Reality.

Digital Asset Management 77

Digital Asset Management P2P Work Management Marketing Management 77

6sense

AUGUST 29, 2021

We live in a P2P world. Brand drives demand but only the best experiences create growth.”. These always-on campaigns are MindTickle’s digital advertising foundation, allowing them to constantly move accounts in-market to the next stage in their journey. “We Gated content is dead. We no longer score leads or track MQLs.”.

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization P2P 48

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. As a brand, it is important to be visible and caring.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. As a brand, it is important to be visible and caring.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

TrustRadius Marketing

JANUARY 24, 2023

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. Salesforce is used to track leads and predict future revenues.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Content Standard

AUGUST 23, 2018

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

Advertising Agencies 40

Advertising Agencies P2P Paid Search Agency Multi-Channel 40

LEADership

JUNE 26, 2014

As marketers, we are typically driven by our corporate goals and brand strategy and yet, many organizations still struggle to maximize team performance. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Wondering Out Loud

MARCH 27, 2009

Whether the market is B2B or B2C they are both, in the end, P2P. Different objectives, same result: conversing, person to person, with your audience to build your brand and credibility and sell more, whether it’s pizza or ERP software. Tags: Social Media B2B C2C P2P.

P2P 40

P2P Social Media B2B Sales Sales Cycle 40

LEADership

NOVEMBER 25, 2014

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. If we are able to make those fundamental connections in our demand generation and brand marketing activities, the differences are easier to manage. Interesting evolutionary spin on B2B marketing!

B2B Marketing 40

B2B Marketing Marketing Management Demand Generation Agencies P2P 40

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). We are interacting with humans and we can’t forget that. Steal from B2C. Optimize Your Social Profiles. Keep a Content Calendar.

Social Media 96

Social Media Media B2B Tips 96

TrustRadius Marketing

JANUARY 24, 2023

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. Salesforce is used to track leads and predict future revenues.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

No matter what your needs are, your goal should be to improve customer interactions while boosting customer retention and brand loyalty. After all, it’s hard to engage and retain customers if you can’t keep track of their account data or interaction history with your brand. Salesforce is used to track leads and predict future revenues.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Vidyard

APRIL 17, 2015

People don’t buy what you do, they buy why you do it Marketers aren’t new to storytelling, but as Fernandez pointed out, consumers are being bombarded by messaging from every angle – brands that understand the power of stories are brands that stand out. I was just making content that met what people needed.”

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people).

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40