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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. This is known as reciprocity of value. INITIAL PURCHASE.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. These interviews uncovered four universal truths of customer experience (CX): • There is a dangerous chasm between the CX fantasy of brands versus the reality that people actually experience. This is known as reciprocity of value. INITIAL PURCHASE.

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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40
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Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40
article thumbnail

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers

GreenRope

Metrics are great, but they do not necessarily explain why a customer chooses your brand over another. So, in order to gain such insight, we must collaborate with the consumer and deepen our relationships to find out their emotions and motivations. Customer insights are not always easy to collect because of their emotional nature.

P2P 40