Webbiquity
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing.
Biznology
FEBRUARY 9, 2016
If you’re an experienced B2B direct marketer, this is probably not for you. The hard offers are typically based on experiencing the FAB’s of the product or service either via a demo, one-on-one webinar, phone call with a rep., This is lead generation, not branding. So with that in mind, this blog is focused on the basics.
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Champion Communications
OCTOBER 12, 2021
Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. The webinar was presided over and hosted by Alistair Russell of Laing Russell, with a panel of senior B2B decision-makers which included the following guests: Dax Grant, CIO – Global Operation HSBC.
Biznology
NOVEMBER 6, 2014
Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. In other words, do they know me now?
The Point
JUNE 11, 2012
It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” This is of particular value if you present Webinars regularly, because the test results can have long-term impact on your program.
Content Standard
APRIL 9, 2015
In a press release this past week , e-commerce/video hybrid company Cinsay announced a new Snap Marketing program aimed at bringing its Web player to some of the largest multi-level marketing companies in the world. Video continues to be a powerful tool for marketers today. The post Is Video the Future of Direct Marketing?
Zoominfo
OCTOBER 13, 2021
Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. Corporate direct marketing channels commonly include highly personalized physical mail, email, social media, and texting campaigns. How do you determine gift value?
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