Why Marketing Needs to Own Demand Generation Right Out of the Gate
Webbiquity
FEBRUARY 15, 2022
Compare this to the definition of lead gen offered by Gartner. Lead generation is the “process of collecting a set of contacts from prospective buyers with a goal to nurture and qualify them as sales opportunities to grow the business.”. Lead Gen and Demand Gen: Which Comes First? Is it a Chicken or an Egg?
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