Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

Each chapter in the book provides, at high level, detail about when, why, and how to implement each technology. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications? For other technologies, the ROI is a bit tougher to quantify. With Enterprise 2.0, Im Jay Baer.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 15, 2010

Again with the blogging, make sure your blogger or bloggers want to do it, if they are forced into it, you won’t get your posts on time. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. 2) B2B and B2C are really not that different, on many levels.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. They did, however, instantly create a Linkedin account [link] Albert_Maruggi Jay, what's consistently ranked as the most difficult aspect of implementing new technology?

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Most B2B companies have fewer customers, so the opinions of each are magnified. This makes no sense. Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JUNE 1, 2011

To generate some pre-contest buzz, the museum started conversations on Twitter (using hashtag #MATM) and inspired bloggers and mainstream media channels to cover this unique experiment; BoingBoing, Mediabistro, PBS, The Huffington Post, ChicagoNow, and other mainstream outlets and local blogs wrote about the contest ( see example ).

Social Media 28

Social Media Media Buzz Blogger 28

Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Implement “subscribe” buttons via RSS and Email 23.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? It seems really like a one hit wonder piece of news.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Let the other person feel that the idea is his or hers.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Key functionalities include real-time page analysis, which provides recommendations for optimizing content, meta descriptions, and image alt tags, as well as ensuring proper keyword usage.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are What has your experience been with the implementation of social media programs?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) (NOT "what do I need to sell to them?"). The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. What Kodak said about connecting with customers is spot on! Tools – they are tools that implement the strategy and not the strategy themselves. link] Patrick Reyes WATCH & READ THIS!

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Heres how each of these four components is being implemented by some organizations today, and how they could be implemented in your organization. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. 6:46:45 PM trackback [].

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Heres how each of these four components is being implemented by some organizations today, and how they could be implemented in your organization. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update. 6:46:45 PM trackback [].

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. Key functionalities include real-time page analysis, which provides recommendations for optimizing content, meta descriptions, and image alt tags, as well as ensuring proper keyword usage.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

WebMarketCentral

JULY 30, 2007

A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. It's important to remember, however, that a blog will not "go viral" overnight; it takes time and consistent, high-quality content to build readership.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Convince & Convert

MAY 20, 2010

What you instead want to emphasize are important customer behaviors, and how those behaviors change over time. Lots of common sense, wisdom that we can implement tomorrow, and fairly succinct. Coca-Cola just took me on a free trip to Shanghai with 22 other bloggers from Australia and Asia. Number of blog comments. Im Jay Baer.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

MARCH 3, 2011

It’s been about 15 months since those crazy kids at the Federal Trade Commission (FTC) passed their new disclosure guidelines to “protect the public&# from inappropriately cozy business relationships being companies and bloggers, tweeters, Facebookers and more. Bloggers log-in to CMP.LY Probably you too.).

Blogger 128

Blogger Terms and Conditions Work Management Copyright 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Blogging has reached that point, and now social media is approaching it.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. This technique allows bloggers to build great relationships with other bloggers within the same niche. The year January 2020 started with Google’s core algorithmic update in January.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Webbiquity

OCTOBER 27, 2010

The tone of our customer inquiries about the role social media plays in B2B marketing has changed from cautious curiosity to healthy skepticism as we see B2B marketers question the amount of effort (required)…struggle to keep activities vibrant…and grapple with social roles and responsibilities.&#.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

NOVEMBER 2, 2010

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. I guess the best simple, repeatable behavior that could be implemented is asking for at least one paragraph per day in a wiki - not just having a wiki. Judging Categories Previous winners How can we help you?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Single Grain

AUGUST 19, 2021

Hreflang tag implementation. Technical SEO implementation. International SEO works to improve your website usability, focuses on native-language-based content marketing, and implements CRO (Conversion Rate Optimization) strategies to acquire, nurture and convert the right customers. When to Use the Hreflang Tag.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. Social Media Marketing Tips, Tactics & Techniques.

Social Media 100

Social Media CMS Development Tips Wikipedia 100