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Navigate the Channel
JANUARY 3, 2023
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts. Don’t send your product update to a national publication.
Convince & Convert
JANUARY 28, 2014
A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. tweet this ).
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Biznology
DECEMBER 3, 2013
I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.
Onalytica B2B
MARCH 23, 2017
Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR. Market Positioning.
Navigate the Channel
MAY 24, 2023
Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.
Biznology
OCTOBER 17, 2017
They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. That’s not over.
Biznology
MAY 2, 2017
The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. “Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. It’s not.
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