markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

FEBRUARY 11, 2010

But, with an easier way to deliver custom content, receive full profits, get instant results, and even an opportunity to provide subscription apps instead of one-time purchases—will developers still stick with the mold Apple has pioneered, or will they break out of the box? Gaming drives a large percentage of native app revenue.&#

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

NOVEMBER 18, 2005

« Getting your sales channel to really follow-up on sales leads | Main | Its a New Year for Lead Generation for the Complex Sale » E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation Universally, marketers love to use e-mail marketing for nurturing and cultivating future opportunities with their target audiences.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Convince & Convert

APRIL 28, 2010

It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Excellent post.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Can those results be tied back directly to sales, and therefore ROI? I’d add: 1)Social media can increase sales.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). I think first-time bloggers get enamored with the concept of “design.&# They may not realize that personality and function come first.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 11, 2010

RT @MmeSocialMedia: 7 Reasons I’m Moving to Bloomington Indiana [link] danperez Jay, after living in NYC for 33 years, I relocated my family to South Florida 7 years ago to take a Director of Sales position for a huge Family Entertainment Center. I'm connected with quite a few Indiana bloggers and they are all terrific.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 14, 2010

Throughout life it drives us crazy when people talk about us when we’re not around – here we have an opportunity to be present. The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. Why ignore it? Do you agree? link] very true!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog. Twitter Lists Frenzy =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 13, 2010

In addition to giving you the opportunity to win this treasure of a book (thanks to the folks at DaleCarnegie.com for supplying the prizes to Convince & Convert readers), you can now experience a freaky combination of timeless wisdom and post-modern gadgetry, as Dale Carnegie now has an app called Secrets of Success.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 28, 2010

As an inside salesrep and outside sales rep my clients knew I had answers for them even if I didn't have they needed. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 Its exactly what my whole career has been built on since starting in 1984 as a busboy in High School. Helpfulness = great marketing success.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

APRIL 14, 2010

In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), In health care we have a great opportunity to help “consumers&# (injury prevention tips, 5 reasons you should avoid that tanning salon, etc.), Closing is a big part of selling.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Marketers need to radically change how they think about marketing – so many opportunities if they do.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Defining Mobile Opportunities and Strategies. Defining Mobile Opportunities and Strategies. Advertising/Sales.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). PR and media tools. This includes AI tools such as call sentiment analysis, automated notes to address sales objections and automatic call transcriptions. What’s our most common sales objection? External communications tools.

Budget Programs 89

Budget Programs Enterprise Management Tools Work Management 89

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Don’t cheat them of that opportunity. (Oh, Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. It’s a big world out there.)

Social Media 140

Social Media Media PR Webinar Metrics 140

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). Eric’s Social Media Stat of the Week: 76% of CMOs Say Social Media Has a Measurable Impact on Sales.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . What is B2B search engine optimization? 70% of B2B search queries are made on smartphones.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&#

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? It is very economical for a smaller PR agency or large (from $9.99 • Competitive analysis: How does your brand stack up to the competition? •

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. ota iisisti, kaikkea ei tarvitse tehdä otsa kurtussa. [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). Maybe social media isn’t the new television, but rather the new telephone and CRM? Further, we need to add the same level of testing and measurement rigor to social media that we do to email and CRM.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 8, 2010

Apparently, once we were given the opportunity to completely screw up our own Web pages, we decided that maybe we were better off if social networks removed some of the sources of our own visual and layout demise. The fact that essentially every major corporation in the U.S. You sell for $580 million to Rubert Murdoch and Fox. Im Jay Baer.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

FEBRUARY 25, 2010

But the opportunity is there for any companies whose employees believe in and love what they provide. If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. The opportunity social networking provides in incredible. Great guest post. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Social media for me is like selling PR to a company who had only done advertising.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

BuzzSumo

JANUARY 19, 2021

Kristi Hines , Freelance Writer and Blogger. I have never believed in, for example, blogger incentives such as sending them ipads to get into bed with them. You shouldn’t design a campaign and then contact your influencers, bloggers or journalists to seed it just when you need them to. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Marketing Insider Group

SEPTEMBER 22, 2011

As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. And I was truly honored when Joe sent the email to me and the list of fellow bloggers earlier this week telling us that we would be included in the New Blog Tree.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. Social CRM - How some companies are using it. OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? . OnPath , November 19, 2010 Yesterday we hosted an event titled: Social CRM: What is it? Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MAY 19, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Why Content Marketing Matters To Me And Should To You Co-op SEO and the Future of Websites [link] Russ Henneberry Thanks for the opportunity to guest post! Im Jay Baer.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 4, 2010

A negative comment at least gives you the opportunity to find it, learn from it, and perhaps even turn disappointment into approval with fancy customer service dance moves. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MARCH 9, 2010

And when you stick 100% to the Big 4, you miss those opportunities. There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. Are You Ready for the Opportunity Economy? link] Christian Logan I'm ready to look harder for sure.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135