Adobe Experience Cloud Blog

JUNE 25, 2012

by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Partners or brokers – Many companies sell through channels or brokers instead of selling directly to the consumer.

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Marketing Automation Services Marketing Automation Automation Ad brokers 48

ClearVoice

NOVEMBER 2, 2018

Of course, the advantage of attending a large conference like the B2B Forum is that many other B2B marketers are also attending and want to connect as much as you do. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Marketo. Go forth and network.

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Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. When Marketo hit 1000 customers – we all knew it.

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Marketing Automation Services Marketing Automation Automation Marketing Management 48

Adobe Experience Cloud Blog

APRIL 15, 2013

by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. There’s no perfect answer for sales and marketing alignment – it’s about disciplined communication [Tweet This].

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Optinmonster

SEPTEMBER 20, 2023

Are you looking for the best email automation tools to transform your business? We’re here to tell you that there’s another way to handle those repetitive marketing processes: email automation. All you need is the right tools. We’ll give you an entire list of these tools in just a minute.

Marketing Automation Services 108

Marketing Automation Services Automation Tools Work Management 108

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Top B2B Marketing Influencers – Companies.

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Leadspace

OCTOBER 16, 2017

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Today, data is one of the most valuable assets a company can have. So why am I urging marketers to stop focusing on their marketing data? Hear me out.

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Marketing AI Marketing Automation Services Work Management Marketing Management 67

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever.

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Adobe Experience Cloud Blog

APRIL 4, 2013

by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. Michael Loop is the co-founder of Datarati , Asia Pacific’s Fastest Growing Data Driven Marketing Automation Agency. Michael has successfully delivered over 200 marketing automation and CRM implementations across the globe.

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Adobe Experience Cloud Blog

FEBRUARY 10, 2012

by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. There are many companies who have defined new categories. The first is Jive Software. And now, Marketo.

Enterprise Management 48

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Adobe Experience Cloud Blog

AUGUST 27, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.

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Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Where can I find it: [link]. Where can I find it: [link].

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Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Demand Gen Report. Social Media Blogs. Buffer Blog.

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Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

MAY 7, 2013

by Dayna Rothman We are excited to announce Anne Shaneen as today’s guest blogger. Anne wrangles words as a marketing content specialist for MarketStar. Nurturing practices vary by company, industry, and buyer persona. So, how do companies nurture leads successfully? I’m Anne, and I’m a marketingaholic.

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Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Marketing Automation to Measure End-to-End ROI.

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Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 2, 2013

by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. Buyers have changed forever, and marketers need to adapt. Executives are demanding that marketers prove ROI from their investments.

Work Management 48

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The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. This trend is also true in the B2B market. We are very excited to welcome him.

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Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Journaling software.

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Adobe Experience Cloud Blog

APRIL 20, 2011

by Katie Byrnes Is your company leveraging SlideShare to its fullest? As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? For example, bloggers can easily embed a presentation in a post to support their content.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield. Talk about your products and services in terms of what they do for others.

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Marketing Automation Services Marketo Content Paid Search Agency 48

Oktopost

DECEMBER 16, 2020

For your funnel to operate efficiently, you need qualified leads that have directly expressed interest in your products and services — and you need them at scale. Digital marketers know that it’s all about using the right lead generation software. Why You Need Lead Generation Software. The solution?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

Adobe Experience Cloud Blog

APRIL 4, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. Keep sales and customer service in the conversation.

Lead Ranking 48

Lead Ranking CRM Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. You've been a B2B marketer since 1992. Tell us about what you do and how you got into B2B marketing. From reading your blog, I see that you write a lot about marketing innovation.

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Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. This isn’t about buying a marketing automation system.

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Work Management Top of Funnel Marketing Management Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

by Dayna Rothman We are excited to welcome Ran Gishri as today’s guest blogger. Ran is the VP of marketing for Leadspace , a pioneer in social lead targeting. Ran has over 20 years of experience working for technology companies of all sizes and domains. anywhere that is not our site).

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ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketers sometimes see automation as a silver bullet.

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Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Adobe Experience Cloud Blog

MARCH 8, 2013

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Marketing Qualified Leads Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Sustainable market leadership.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field. Abby Bailey.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. As a pioneer in digital marketing, Handley is the Wall Street Journal best-selling author of Everybody Writes , is a key Linkedin influencer and one of the most influential thought leaders in the marketing world.

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