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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. Link Building.

SEO 94
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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

Or maybe you’re looking to humanize your brand or, on the other hand, give your company a bit more clout. The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. Giving insight as to WHY your company decided on a certain strategy.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

In the days before Penguin, we used to discredit links between pages within the same domain. Recently, I’ve discovered that internal links actually can pass considerable link juice, as long as the authority of your domain is high and the referring source is tightly relevant to the page to which it is pointing. Blogger Outreach.

Google 80
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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. The SEO Hall of Shame.

SEO 28
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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

If you’re doing a lot of guest blogging," he noted, "then you''re hanging out with really bad company. Stay away from blogs that are maintained mostly by outside content, unless it''s a community of bloggers -- for example, Social Media Today. Ultimately, this is why we can’t have nice things in the SEO space.".

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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. Answering questions in such a way that you offer real value while also subtly promoting your business and nudging them towards your site (links to your domain are fine, as long as they are topically relevant).

Promotion 295